What added value does programmatic advertising bring to the point?

The CORRECT USER at CORRECT TIME at the CORRECT SITE with the CORRECT MESSAGE .

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Programmatic Advertising

Programmatic Advertising describes the fully automated and individualized purchase and sale of advertising space in real time. By including target group-specific user data, wastage is minimized and conversion rates are scaled significantly. Regardless of whether it is a display, audio or addressable TV – advertising materials tailored to the user are delivered on the basis of the available user data.

Programmatic Advertising Prospacting

Central control with one technology: Demand Side Platforms (DSPs)

We work in the programmatic advertising media delivery with Demand Side Platforms (DSPs).

The DSP technology functions as a component of automated advertising space trading in online marketing by controlling the demand for advertising space. By continuously reviewing and rating several billion potential ad impressions within milliseconds according to relevance, maximum campaign efficiency is achieved.

Programmatic Display Prospecting

Auge

Analyze audience

Zielscheibe

Cluster & segment audience

Megafon

Address audience at any time & at any “place”

Flagge

Convert Audience

Display prospecting is the data-driven approach to new customers across the web on laptops, desktops, smartphones or tablets.

It is a performance marketing process for introducing new, high-conversion users who have a very high likelihood of completion based on their attributes and surfing behavior.

With the help of the creation of statistical profile twins and the help of audience data, new, potential customers are led to the website in a targeted manner.

A highly efficient data-driven approach to new customers, based on algorithms, increases the value of the user and thus takes a significant part of the KUR & eCPO optimizations.

We use a variety of different targeting selections to guarantee that we will reach the right users in the right place at the right time with the right advertising message.

Targeting options

The most granular display and optimization (both in brand and performance) using a targeting option such as:

  • Audience Targeting
  • Lookalike Modeling
  • 5 digit geo targeting
  • Purchase intent data
  • Environments
  • Interests
  • Contextual targeting

The targetings are also available for native ads

Programmatic Advertising Prospacting

Retargeting

Optimized for recency, frequency and individual funnel bidding.