What added value does programmatic advertising bring to the point?
The CORRECT USER at CORRECT TIME at the CORRECT SITE with the CORRECT MESSAGE .
Programmatic Advertising
Programmatic Advertising describes the fully automated and individualized purchase and sale of advertising space in real time. By including target group-specific user data, wastage is minimized and conversion rates are scaled significantly. Regardless of whether it is a display, audio or addressable TV – advertising materials tailored to the user are delivered on the basis of the available user data.
Central control with one technology: Demand Side Platforms (DSPs)
We work in the programmatic advertising media delivery with Demand Side Platforms (DSPs).
The DSP technology functions as a component of automated advertising space trading in online marketing by controlling the demand for advertising space. By continuously reviewing and rating several billion potential ad impressions within milliseconds according to relevance, maximum campaign efficiency is achieved.
Programmatic Display Prospecting
Analyze audience
Cluster & segment audience
Address audience at any time & at any “place”
Convert Audience
Display prospecting is the data-driven approach to new customers across the web on laptops, desktops, smartphones or tablets.
It is a performance marketing process for introducing new, high-conversion users who have a very high likelihood of completion based on their attributes and surfing behavior.
With the help of the creation of statistical profile twins and the help of audience data, new, potential customers are led to the website in a targeted manner.
A highly efficient data-driven approach to new customers, based on algorithms, increases the value of the user and thus takes a significant part of the KUR & eCPO optimizations.
We use a variety of different targeting selections to guarantee that we will reach the right users in the right place at the right time with the right advertising message.
Targeting options
The most granular display and optimization (both in brand and performance) using a targeting option such as:
- Audience Targeting
- Lookalike Modeling
- 5 digit geo targeting
- Purchase intent data
- Environments
- Interests
- Contextual targeting
The targetings are also available for native ads
Retargeting
Optimized for recency, frequency and individual funnel bidding.
Programmatic Audio
Programmatic Addressable-TV
Programmatic Digital out of Home
Ad Quality Assurance
Brand Safety
– Play only in fire-compliant environments
– Use of various providers such as Integral Adscience and Batch Media
Ad Fraud
– Continuous portfolio screening
– Cleaning up impression frauds,
– Click Frauds & Botnet Traffic
Visibility
– Measurement in the visible range (percent, duration)
– By default: measurement and optimization of ad visibility
– Double Verify as a strong partner
Programmatic Advertising Material
Performance and Branding
Top performance with top creation!
We would be happy to create your individual high-performance advertising material for you in-house. This saves you resources and time so that your campaign can start as quickly as possible.
Display Formats
Display Ads
Standard IABs, high impact (billboard, half page)
Premium Special Formats
Floor Ad, page scroller, skins, etc.
Mobile Special Formats
Interactive formats impress with their above-average CTR and high engagement rates.
Native Advertising
Quality Clicks
- By integrating into the relevant editorial environment
- Users are not disturbed in the reading flow and receive ads that match the reading behavior
- Ads are perceived more reliably by the environment
- Play through high-reach native networks such as: Taboola, Plista, Outbrain or Ligatus
What advantages does esc offer you with programmatic advertising?
Everything from a single source
From planning to implementation to reporting.
Broad industry experience
In the area of performance, branding and B2B.
Perfect use of synergies
Insights gained are used in all channels.
Contact us