Display prospecting is the data-driven approach to new customers across the web on laptops, desktops, smartphones or tablets.
It is a performance marketing process for introducing new, high-conversion users who have a very high likelihood of completion based on their attributes and surfing behavior.
With the help of the creation of statistical profile twins and the help of audience data, new, potential customers are led to the website in a targeted manner.
A highly efficient data-driven approach to new customers, based on algorithms, increases the value of the user and thus takes a significant part of the KUR & eCPO optimizations.
We use a variety of different targeting selections to guarantee that we will reach the right users in the right place at the right time with the right advertising message.