What added value does programmatic advertising bring to the point?
The CORRECT USER at CORRECT TIME at the CORRECT SITE with the CORRECT MESSAGE .
Programmatic Advertising
Programmatic Advertising describes the fully automated and individualized purchase and sale of advertising space in real time. By including target group-specific user data, wastage is minimized and conversion rates are scaled significantly. Regardless of whether it is a display, audio or addressable TV – advertising materials tailored to the user are delivered on the basis of the available user data.
Central control with one technology: Demand Side Platforms (DSPs)
We work in the programmatic advertising media delivery with Demand Side Platforms (DSPs).
The DSP technology functions as a component of automated advertising space trading in online marketing by controlling the demand for advertising space. By continuously reviewing and rating several billion potential ad impressions within milliseconds according to relevance, maximum campaign efficiency is achieved.
Programmatic Display Prospecting
Analyze audience
Cluster & segment audience
Address audience at any time & at any “place”
Convert Audience